Colors

colors enter the psychological effect of colors in all areas of life, so the colors used to attract consumers in advertisements are studied, and fashion designers are interested in knowing the psychological reflection of colors on users, so that they choose the appropriate colors for the functional purpose of the design.

The meanings of colors

Colors have different connotations and meanings according to the feelings they arouse, which is in dispute. Some opinions believe that the meanings of colors and their psychological effects are nothing but a myth, and this opinion is based on various convictions and theories, including that color is affected by the content it presents, and if the yellow color that indicates fun is related to harmful content, then the psychological effect of it on the person will change, and in what follows:

 The most prominent meanings of colors

*Black color: black absorbs all the colors of the spectrum, and this color was associated with the pharaohs with life and rebirth, but now it is associated with death and mourning, but it is also an indicator of strength.

* White color: White is the source of all colors, and it indicates innocence and serenity, and among the meanings of purity and simplicity.

* The red color: red expresses strong feelings and passion, as it has motivational and leadership energy, it gives messages to the brain to stop or stimulates it to start, and in detailing the degrees of the red color, the bright red color gives a sense of motivation and energy, while the dark red gives an impression of the richness and luxury of something, as well as It suggests elegance, while red, close to brown, gives a feeling of warmth and strength.

* Blue: The blue color suggests calm, serenity and organization, and may give a sense of sadness and distancing, and it is not suitable for anything related to food, as it is considered the least appetizing color.

* Orange color: This color was given its name from the orange fruit of Chinese origin, and the orange color is a color that gives fun and energy if it is radiant, and it is a shy and soft color if it is peachy, and when the color becomes reddish orange it is more exciting.

* Pink color: Pink gives a sense of calm and innocence, as it is associated with romance and love if it is light, and gives the impression of suspense and wildness if it is radiant.

* Violet color: indicates ownership and health, and it indicates strength and ambition, and the light color of it gives a feeling of nostalgia and romance, and the purple color gives a sense of mystery, imagination and creativity.

* Green: Green speeds up reading and eliminates stress; It is connected with nature, as it signifies comfort, joy and tranquility.

* Yellow: Yellow symbolizes warmth and joy, and the opposite may indicate frustration and anger.

* Purple: Purple is a mixture of blue and red, thus it combines the stability of the blue color and the energy of the red color, which is the color of kings and nobility, and it indicates mystery and spirituality, as it symbolizes wisdom, enlightenment, and imagination.

**The spatial effect of colors

The spatial effect of colors is the power of influence on the general atmosphere of the place, when designing a place's decoration, knowledge of the effect to be created in this space is taken into account, and accordingly the colors used in it are chosen, and among these goals the following:

*Calm down

Some places, such as bedrooms, need an atmosphere that suggests calm, gives the feeling of sitting in front of the sea, or contemplating the clear blue sky, and among the colors that can be used to achieve a calm atmosphere: purple, dark blue, which resembles the color of the sky at dusk, and blue as the color of the sea, and white .

 *Meditation

Meditation is a habit in places of worship, such as: mosques, churches, and temples; Therefore, the tendency is to choose the colors that give a spiritual impression to the place, such as: woody brown, gold, light pink, dark red, and ivory.

* Activity

The living room, fitness halls, and various activity rooms need vibrant and energetic colors, so there is no place for soft colors in this case, so the bright colors are chosen, such as: yellow, white, scarlet red, and royal blue.

* Romance

Romantic atmosphere is considered to move feelings and give a feeling of warmth, and it is used in bedrooms or restaurants with an idyllic atmosphere, and romantic colors are neither dark nor light, and they are neither hot nor cold, but rather a mediator between that, and among these colors: apricot, warm flower, and rose Basil

 *Delight and imagination

In entertainment places such as parks and game cities, colors are used that give a feeling of joy and joy, giving them a touch of imagination and mystery, and among these colors: warm red and blue-purple.

 *Colors and personality

Psychologists have indicated a link between personalities and preferred color. The frequent wearing of clothes of a certain color, or the purchase of different things of the same color, has connotations related to some personal aspects, and the effect of colors on the personality as follows:

- Black: black is the color of elegance, it is the king of colors, and people who prefer to wear black are people who tend to be isolated, and have a spirit that aspires to contemplation and freedom.

- red: the red color denotes fun personalities, surrounded by friends, and they have great enthusiasm, and people who prefer to wear red have the ability to do many tasks, and red gives an impression of control and an aggressive effect at times, so some avoid it in social events, as it indicates an emotional personality, And quick to judge people.

- Green: Green lovers love movement and competition, and enjoy initiative and creativity, as they are full of hope and imagination, and it is a color that is preferred to wear in situations that need leadership, as green indicates gentle and modest personalities.

- Yellow: Wearing the yellow color indicates a stable, high-confidence personality, enjoys optimism, and gives the impression of an adventurous and humorous spirit, a color that may represent a worried and disgusted personality, and those who love this color provide assistance to others generously.

- White: The white color attracts personalities who love organization and perfection, and indicates people who are alert and attentive. They are natural leaders, as indicated by personalities who enjoy sympathy and confidence, calm and peace, and their excessive wearing may indicate a coldness of character.

- Blue: Affectionate and sensitive people frequently wear blue, and people with calm and patient souls wear it, and blue indicates a person who is quick in making decisions and cooperates at work, and traditions are part of the personality of blue lovers.

-orange: Characters who like orange are fun, social, and tend to exaggerate situations, which is a color that gives the impression of an inquisitive personality, and they may be wobbly and volatile.

- Violet: Personalities that want to be unique and distinct tend to be purple. They are generous, tolerant, and have a high degree of intelligence and sensitivity.

* Is there a color therapy?

Psychologists assert that color has a healing effect on humans, which is called color therapy, but it remains limited and temporary. The yellow color stimulates the nerves, and cleanses the body, while the red increases the levels of blood flow in the body, which activates it, and the blue color helps to relieve pain, and if you want to raise the energy levels; Orange is to blame.

 

Written by Samiha Nasser Khalif 

 Mawdoo3